— — the city's living room, lit by its own signs.
“Broadway meets Seventh Avenue at a five-block wedge the New York Times named for itself in 1904. The signs came shortly after and never left. About 330,000 people cross it on an average day, more than half of them on foot. The theatres begin a block in any direction, the TKTS booth opens on red glass at the north end, and the ball drops once a year.
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Times Square is the five-block wedge in midtown Manhattan where Broadway crosses Seventh Avenue between 42nd and 47th Streets. The intersection took its current name in April 1904, when the New York Times moved into the newly built One Times Square at the south end. Roughly 50 million visitors pass through each year, and an average weekday brings about 330,000 pedestrians. The square sits at the geographic and commercial centre of the Theater District, with more than 40 Broadway houses within a five-minute walk.
The square is one of the few places on earth where zoning requires bright signage. New York City's special midtown ordinance, in force since 1987, mandates a minimum amount of illuminated display area on Times Square frontages. The result is the wall of LED that gives the corner its weather. The largest single display, on One Times Square, runs about 350 feet of vertical screen. Even on a quiet Tuesday at three in the morning, the light from the signs is bright enough to read by on the sidewalk below.
The New Year's Eve ball has dropped from a flagpole atop One Times Square every December 31 since 1907, with two wartime pauses in 1942 and 1943. The current ball is a 12-foot geodesic sphere covered in 2,688 Waterford crystal triangles and lit by LEDs. About a million people gather in the streets below; another billion or so watch the descent on television. The ball lowers 141 feet in 60 seconds, landing at midnight Eastern Time.