— — the river city where country music went on the air.
“Shreveport sits on a bend in the Red River, about fifteen miles east of the Texas line. It is the city the Louisiana Hayride called home, the Saturday-night radio show that put Hank Williams and a young Elvis Presley on the air in the late 1940s and 50s. The old Municipal Auditorium still stands on Milam Street. The river runs the colour the name promises, and the bridges over it pick up the light at dusk.
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Shreveport is the seat of Caddo Parish in northwest Louisiana, on the west bank of the Red River about 290 kilometres east of Dallas. The city was founded in 1836 by the Shreve Town Company, named for Captain Henry Miller Shreve, who cleared the Great Raft, the massive logjam that had blocked the river for over a century. Shreveport sits at an elevation of about 43 metres and anchors the Ark-La-Tex region, the corner where Arkansas, Louisiana, and Texas meet. The 2020 census recorded a population of just under 188,000.
From 1948 to 1960, the Louisiana Hayride broadcast live from the Shreveport Municipal Auditorium on Saturday nights, reaching listeners across the South on KWKH 1130. Hank Williams made his Hayride debut in August 1948; Elvis Presley first appeared in October 1954 and stayed on as a regular for more than a year. Johnny Cash, Kitty Wells, and Webb Pierce also passed through. The Municipal Auditorium, built in 1929, is on the National Register of Historic Places and still hosts performances.
Shreveport Regional Airport sits about ten kilometres southwest of downtown. The riverfront has been the city's centre of gravity since the steamboat era; today the Red River District holds restaurants, a casino strip, and the long pedestrian walkway along the levee. The R. W. Norton Art Gallery, free to enter, holds a deep American collection and 40 acres of gardens. October and April hold the best weather; summers run long and humid. Mardi Gras in Shreveport is the largest celebration outside of New Orleans and Lafayette.