Wender·Vista
SoHo cast-iron storefronts
shown on ceramic, 12-inch tileNew York
the blocks between Houston and Canal in Lower Manhattan

SoHo cast-iron storefronts

— Corinthian columns bolted together in a foundry, painted cream.

Where it lives

Not only on a wall.

A small tile on the nightstand catching the morning. A larger one above the fire. Yours, wherever you spend the slow hours.
On the nightstand, a 6-inch on a walnut stand
Among the books, a 6-inch leaning into the spines
Beside the kettle, a 12-inch propped
Down a quiet hall, an 18-inch floating off the wall
Above the fire, the 24-inch in a walnut surround
a note from the studio

Most of SoHo's storefronts were built between 1850 and 1880, when cast-iron columns let merchants put up taller buildings with wider windows than stone allowed. Greene and Broome and Mercer and Prince still read as the catalogue of that decade. The district was named a National Historic Landmark in 1978 and holds the largest concentration of full cast-iron architecture in the world. Look for the foundry plates at the base of the columns. from the studio

from the studio
SoHo cast-iron storefronts
— bring it home

SoHo cast-iron storefronts, on ceramic.

Each tile is finished by hand in our Knoxville studio. Artwork is slowly infused into the ceramic surface under high heat and pressure, and rests beneath a thin glossy finish. The colour lives in the surface, not on top of it.

What kind of piece?
One tile — square or rectangle.
How big?
the popular one — counter, shelf, nightstand
6 × 6 in · 15 cm · 1.6 lb
Surface finish
A clear glossy finish — the artwork reads as if under resin. Ideal for show-pieces and framed wall art.
How it sits
A hidden cleat — sits ¼″ proud of the wall.
$58
Hand-finished and shipped from our studio at the foot of the Smokies. On your wall in about ten days.
size
6 × 6 in
15 cm
weighs
1.6 lb
solid in the hand
surface
ceramic, hand-finished
art rests beneath a thin glossy finish
from
Knoxville, TN
our family studio, at the foot of the Smokies
— start a Coaster Set

Pick any four 4-inch tiles — National Parks you've been to, a Smokies set, the four seasons of one place. $ for a set of , cork-backed, ready to live on the table.

about SoHo cast-iron storefronts

The place, in three passes.

A little of what's known, in case you fall down the rabbit hole — or want to go see it yourself.
the place

The SoHo Cast Iron Historic District covers 26 blocks of Lower Manhattan roughly bounded by Houston Street to the north, Canal Street to the south, West Broadway, and Crosby Street. It was designated a New York City Historic District in 1973 and a National Historic Landmark in 1978. The district contains roughly 250 cast-iron buildings, the densest such concentration in the world. Most were built between 1850 and 1880 for the dry-goods and textile trade that shifted south to Tribeca and Chelsea by the early twentieth century.

the stone

Cast iron let merchants build five and six stories with column-thin piers and window openings stone could not match. The columns and lintels were cast at foundries in Manhattan and Brooklyn, shipped in pieces, and bolted together on site, then painted to imitate cut stone. Notable buildings include the Haughwout Building of 1857 at Broadway and Broome, designed by John P. Gaynor with the first commercial Otis safety elevator, and the E. V. Haughwout-derived facades along Broadway. Foundry plates at column bases name Daniel D. Badger and James Bogardus among the casters.

the visit

The district is open ground. The best walking corridor runs from Greene and Broome north to Prince, with detours west on Spring and east on Crosby. The Haughwout Building at 488 Broadway is the standard first stop. Subway access is the N, R, and W at Prince Street or the 6 at Spring Street. Most ground floors are now retail, but the upper stories carry the district's architecture intact. Late morning light catches the cream paint and the column shadows best on the west side of Greene.

where
United States · SoHo, Manhattan, New York City
position
40.7240° N · 74.0021° W
the neighborhood

What's nearby.

A handful of named places within an hour's walk or short drive. Some we've already painted; some we will.
at the lake
Haughwout Building
cast-iron landmark
at the lake
Greene Street
cast-iron corridor
1 km N
Washington Square Park
park
1 km S
Tribeca
historic district
N
SoHo cast-iron storefronts
Haughwout Building
Greene Street
Washington Square Park
Tribeca
common questions

What people ask.

A few questions we get about SoHo cast-iron storefronts — and about bringing the piece home.
about the place

Between 1850 and 1880, cast iron let merchants put up taller buildings with wider windows and thinner piers than masonry allowed. SoHo was the center of the dry-goods and textile trade in that era, and the buildings followed the money.

The SoHo Cast Iron Historic District contains roughly 250 cast-iron buildings across about 26 blocks, the densest concentration of full cast-iron architecture in the world.

It was designated a New York City Historic District by the Landmarks Preservation Commission in 1973 and a National Historic Landmark in 1978. Both designations cover the same 26-block area.

The Haughwout Building at 488 Broadway, designed by John P. Gaynor and completed in 1857. It housed the first commercial passenger elevator with the Otis safety mechanism and remains a touchstone of cast-iron design.

Columns and lintels were cast at local foundries, shipped in numbered pieces, and bolted together on site. The assembled facades were painted to imitate cut stone, usually in cream or soft grey.

Start at Broadway and Broome with the Haughwout Building, then walk north on Greene Street to Prince, with side trips on Spring and Mercer. The corridor between Houston and Canal carries the densest stretch.

about the piece in your home

Yes. The neighbourhood is closely tied to its residents and its architecture more than to any single landmark. A Small or Medium with a handwritten studio note carries well as a gift.

The cream columns and cast shadows sit well in classic urban lofts, transitional studies, and Maximalist parlour walls. The piece also reads in a clean Minimalist room with walnut floors and a single lamp.

Yes. Urban-modern and loft interiors lean on architectural facade art rather than abstract canvases. A single Large or a 4-tile Mural of a SoHo storefront earns its wall.

Above a sofa we recommend a Large or a 4-tile Mural to let the column rhythm read. Above a console table a Medium works; a 9-tile Mural carries a longer loft wall.

Yes, in Dura Satin or Matte. Both finishes handle steam and resist scratching. Glossy is best kept to dry walls in a library, study, or front hall.

A soft microfibre cloth with plain water is enough for dust. For a kitchen install a damp cloth with a drop of mild dish soap clears cooking residue. Avoid abrasive pads or ammonia.

Yes. Every WenderVista piece is original work from a single studio in Knoxville, Tennessee. We do not license images in or out. Reid Wender curates the atlas himself.

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