
— the cliff the old chiefs leapt from at sundown.
“Pu'u Keka'a — Black Rock in English — is a low volcanic cinder cone at the north end of Kaanapali Beach on west Maui. In Hawaiian tradition it is a leina a ka 'uhane, a leap of the soul, one of the places where spirits cross into the next world. The chief Kahekili II was known for leaping from it as a show of fearlessness. Each evening at sundown the resort built behind it lights torches along the rock and a diver makes the leap in his memory. Below the surface, green sea turtles graze the reef. Lahaina is four miles south.

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Pu'u Keka'a, known in English as Black Rock, is a small basaltic cinder cone at the north end of Kaanapali Beach on the leeward coast of Maui in the Hawaiian Islands. The rock rises about 9 meters above the Pacific and is the youngest visible volcanic feature on west Maui — part of the Lahaina Volcanics, the post-shield-stage activity whose last eruption is dated to roughly 5,000 years before the present. The point sits about four miles north of Lahaina town and is reached from the public beach access on Kekaa Drive, behind the Sheraton Maui Resort. The Honoapiilani Highway runs along the coast and connects Kaanapali south to Lahaina and north to Kapalua.
In Hawaiian tradition Pu'u Keka'a is one of the leina a ka 'uhane — the leaping places where the souls of the dead depart for the world beyond. There are several such places across the islands, almost always at a western point above the sea, in line with the setting sun. The chief Kahekili II, who ruled Maui in the late 18th century before unification under Kamehameha, was known for leaping from the rock as a display of fearlessness — a practice called lele kawa. The Sheraton Maui has run a torch-lighting and a cliff dive at sundown in his memory for decades.
The reef along the seaward face of Black Rock is one of the most reliable snorkel sites on west Maui. The drop-off runs about 15 to 25 feet and the water is usually calm through the morning before the trade winds come up after noon. Green sea turtles — honu in Hawaiian — graze the algae on the rock face most days; honu are protected under the federal Endangered Species Act and by the state of Hawaii. Schools of yellow tang and Moorish idol work the coral, and the rocky face below the cliff is where the resort's evening diver enters the water.