— — a saloon block that survived its own fire.
“One block of saloons facing the Yavapai County Courthouse plaza in old Prescott. The Palace, opened in 1877, is the oldest bar in Arizona. When the 1900 fire swept the block, patrons carried the carved Brunswick back bar across the street to the plaza and kept drinking. The bar went back when the building was rebuilt. Prescott sits a mile high in the central Arizona pines, and the block still holds the evening light a long time.
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Whiskey Row is the historic west side of Montezuma Street in downtown Prescott, Arizona, facing the Yavapai County Courthouse plaza. The block held more than twenty saloons in the late nineteenth century, of which the Palace Saloon, established in 1877, is the most famous and remains operating today. Prescott sits at 5,367 feet in the Bradshaw Mountains and served as the first territorial capital of Arizona. The block is part of the Prescott Downtown Historic District, listed on the National Register of Historic Places.
On July 14, 1900, a fire that started in the Scopel Hotel destroyed nearly every wooden building on the row. Patrons of the Palace Saloon famously carried the carved Brunswick back bar across Montezuma Street to the courthouse plaza and continued drinking while the block burned. The reconstruction that followed was built in brick and stone, which is what stands today. The Palace's original 1880s back bar was returned to its rebuilt home in 1901 and remains in place.
The block is busiest during Frontier Days, the rodeo Prescott has hosted since 1888 and bills as the world's oldest. The first weekend of July fills the plaza and Montezuma Street with parades and the rodeo crowd. Christmas brings the courthouse lighting on the Saturday after Thanksgiving, drawing a crowd that fills the plaza and surrounding blocks. Outside those weekends the row settles into a steady mile-high tourist rhythm, with live music most nights on the street side.