— a red brick house copied around the world.
“A Gothic Revival red brick house on Eastern Parkway in Crown Heights, Brooklyn. Since 1940 it has been the world headquarters of Chabad-Lubavitch, the home base of the Lubavitcher Rebbes, and the model for replica buildings on three continents. The address, 770, is recognised by Hasidim from Melbourne to Buenos Aires.
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770 Eastern Parkway stands in the Crown Heights neighbourhood of Brooklyn, on the south side of the parkway laid out by Olmsted and Vaux in the 1870s. The building is a three-storey Gothic Revival house in red brick, with stone trim and a steep gabled roof. It was acquired in 1940 by Rabbi Yosef Yitzchak Schneersohn, the sixth Lubavitcher Rebbe, after his arrival in the United States. The block sits between Kingston and Brooklyn Avenues, about a kilometre east of the Brooklyn Museum and the Brooklyn Botanic Garden.
The façade is laid in red Flemish-bond brick with limestone trim around the windows and entry. The pointed-arch windows and stepped gables are typical of late nineteenth-century Brooklyn Collegiate Gothic. The synagogue and main study hall occupy the lower level addition that has grown over the decades. Replicas of the building, with matching brick, gable line, and address number, stand in Kfar Chabad in Israel, in São Paulo, in Melbourne, and in Milan, as visible expressions of attachment to the original. The original block has been continuously expanded since 1940.
The building functions as a working synagogue, study hall, and administrative centre. Visitors are welcome at the synagogue level for prayer services, which run daily from before dawn until late at night. Modest dress is expected; men cover their heads. The nearest subway is Kingston Avenue on the 3 line, two blocks south. The high holiday period and the anniversary of the seventh Rebbe's passing on the third of Tammuz draw the largest gatherings, with thousands arriving from communities around the world.