— — fourteen inversions, and a smile that won't quite come off.
“A yellow-and-black coaster threaded through a fenced compound at the top of the Alton Towers gardens. Fourteen inversions, a world record since the day it opened in 2013, taken at a pace that does not quite let the body catch up. The queue line reads like a corporate brainwashing advert. The ride itself reads as a long, deliberate joke about composure.
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The Smiler is a Gerstlauer Infinity steel coaster at Alton Towers in the Staffordshire Moorlands, about 15 miles east of Stoke-on-Trent. The track is 1,170 metres long and runs through 14 inversions, a world record it has held since opening on 31 May 2013. The ride is themed around the Marmaliser, a dystopian device meant to correct the rider's expression. The compound sits in the X-Sector of the park, on the same fell-side gardens that the Talbot family laid out in the 1820s.
Alton Towers runs a seasonal calendar, generally late March through early November, with the park gates opening at 10:00 and rides cycling from around 10:30. The Smiler has a minimum height of 1.4 metres and is one of the resort's three flagship coasters, alongside Nemesis and Oblivion. A standard adult day ticket runs about £39 online; the Fastrack queue-skip for The Smiler is a separate add-on. The ride was modified and re-opened in March 2016 after the 2 June 2015 collision in which sixteen riders were hurt.
The park closes for winter and re-opens to a calendar built around two big events: Scarefest in late October, which re-skins the rides under fog and red light, and Fireworks weekend in early November, which sends the season out under the displays above the Towers ruins. The Smiler runs through both. Off-peak weekdays in April and September are the quietest, with queues often under thirty minutes. Mid-August half-term holds the longest waits of the year, regularly over ninety minutes by mid-morning.