— — a city that took the name of its factory.
“A city in Aichi, east of Nagoya, that took its present name in 1959 from the carmaker headquartered there. Before that it was Koromo, a silk-weaving town on the Yahagi River. Korankei Gorge holds the autumn-leaf crowds an hour north. The Toyota Municipal Museum of Art sits on a hill at the city's western edge.
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Toyota City lies in the central plain of Aichi Prefecture, about thirty kilometres east of Nagoya, on the Yahagi River. The current city was formed in 1959 when the town of Koromo merged with surrounding municipalities and adopted the name of its largest employer. Population is approximately 420,000. The headquarters of Toyota Motor Corporation, the Toyota Municipal Museum of Art designed by Yoshio Taniguchi, and Toyota Stadium are the principal civic landmarks.
The renaming in 1959 was unusual — Japanese cities rarely take corporate names. Koromo had been a silk-weaving town since the Edo period; the Toyoda family chose it for their first automobile plant in 1938, drawn by the available textile labour. The Toyota Production System took its current form here through the 1950s and 1960s under Taiichi Ohno. The Toyota Commemorative Museum of Industry and Technology in Nagoya documents both the textile and automobile chapters.
An hour north of the city, Korankei Gorge along the Tomoe River holds one of central Honshū's most-visited autumn-leaf displays. About four thousand maples were planted in the 1630s by the monks of Kojakuji Temple; the colour usually peaks in mid- to late November. Toyota City itself stays quieter — the cherry blossoms along the Yahagi in early April, the Oiden Festival in late July with its summer dance through the streets, the rice harvest on the surrounding plain.