— — the indoor theatre where Hello Kitty lives.
“The indoor theme park opened by Sanrio in December 1990, in Tama New Town at the western edge of greater Tokyo. Four floors of stages, parades, a boat ride through the Sanrio world, and the Hello Kitty house on the top floor. Weather makes no difference here. The line for the photo at the door does.
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Sanrio Puroland is an indoor theme park operated by Sanrio Entertainment in the Tama district of Tokyo, about 30 minutes from Shinjuku on the Keio Sagamihara and Odakyu Tama lines to Tama Center station. It opened on 7 December 1990 and is built around a central atrium across roughly four floors. The park hosts about two million visitors a year. Beyond Hello Kitty, the in-house cast includes Cinnamoroll, My Melody, Kuromi, Pompompurin, and Pochacco, each anchored to their own house, ride, or stage within the building.
The park follows a clear annual rhythm. New Year brings fukubukuro lucky bags and a winter parade; spring opens the strawberry and sakura-themed menus; summer is dominated by the Puroland Summer Festival and water-themed stage runs; autumn brings the Halloween Party with a Kuromi-led dark parade; and from mid-November the building turns over to Christmas-season evening shows. Major show titles run for one to three years before refresh. The largest single attraction since 2018 has been the Miracle Gift Parade in the central atrium, staged twice daily for crowds that fill the surrounding tiers.
The park is open most days from 09:30 or 10:00 to 17:00 or 18:00, with occasional late evenings during peak seasons. A standard adult Passport runs about ¥4,900 on weekdays and ¥5,900 on weekends and holidays, with a child ticket roughly half that. The optional Discovery Pass adds priority access to popular shows. Tama Center station is a ten-minute walk from the entrance; the path is signed, lined with character statues, and busiest between 10:30 and 12:00. The whole park is indoor, climate-controlled, and accessible by escalator and lift to every floor.