Wender·Vista
New Cairo
shown on ceramic, 12-inch tileEgypt
east of old Cairo, on the desert plateau

New Cairo

— a city poured straight onto the sand.

Where it lives

Not only on a wall.

A small tile on the nightstand catching the morning. A larger one above the fire. Yours, wherever you spend the slow hours.
On the nightstand, a 6-inch on a walnut stand
Among the books, a 6-inch leaning into the spines
Beside the kettle, a 12-inch propped
Down a quiet hall, an 18-inch floating off the wall
Above the fire, the 24-inch in a walnut surround
a note from the studio

A planned satellite city laid out east of Cairo in the year 2000, built up the slope from the Ring Road onto the open desert. Wide boulevards, gated compounds, malls, and the new American University campus that opened in 2008. The air is dustier than the river city it answers to, and the light at the end of the day comes in long and orange across the flat ground. from the studio

from the studio
New Cairo
— bring it home

New Cairo, on ceramic.

Each tile is finished by hand in our Knoxville studio. Artwork is slowly infused into the ceramic surface under high heat and pressure, and rests beneath a thin glossy finish. The colour lives in the surface, not on top of it.

What kind of piece?
One tile — square or rectangle.
How big?
the popular one — counter, shelf, nightstand
6 × 6 in · 15 cm · 1.6 lb
Surface finish
A clear glossy finish — the artwork reads as if under resin. Ideal for show-pieces and framed wall art.
How it sits
A hidden cleat — sits ¼″ proud of the wall.
$58
Hand-finished and shipped from our studio at the foot of the Smokies. On your wall in about ten days.
size
6 × 6 in
15 cm
weighs
1.6 lb
solid in the hand
surface
ceramic, hand-finished
art rests beneath a thin glossy finish
from
Knoxville, TN
our family studio, at the foot of the Smokies
— start a Coaster Set

Pick any four 4-inch tiles — National Parks you've been to, a Smokies set, the four seasons of one place. $ for a set of , cork-backed, ready to live on the table.

about New Cairo

The place, in three passes.

A little of what's known, in case you fall down the rabbit hole — or want to go see it yourself.
the place

New Cairo is a planned city in the eastern Cairo Governorate, established by presidential decree in 2000 and built on the desert plateau east of the Ring Road. It covers roughly 70,000 acres and is one of several satellite cities created to relieve population pressure on central Cairo. The current population is well over half a million and growing. Districts include First, Third, and Fifth Settlements; the last is the commercial spine, home to the relocated American University in Cairo campus.

— informed by Wikipedia
the stone

The American University in Cairo opened its 260-acre New Cairo campus in 2008, designed by Boston firm Sasaki Associates with limestone walls referencing Islamic and Mediterranean traditions. Around it the city's architecture runs to gated compounds, glass-fronted shopping malls such as Cairo Festival City and Point 90, and low-rise housing built quickly into the desert grid. The street pattern is wide and right-angled, in deliberate contrast to the old city's medieval tangle.

— informed by Sasaki, Wikipedia
the visit

New Cairo is best reached from central Cairo by car along the Ring Road or the Cairo-Suez road, around 30 to 45 minutes from downtown depending on traffic. The metro does not yet reach the new districts; ride-share covers most of the gap. Visitors usually come for the AUC campus, the malls, or the residential compounds where many international families live. The newer Administrative Capital lies further east along the same desert axis.

— informed by Wikipedia
where
Egypt · New Cairo, Cairo Governorate
position
30.0300° N · 31.4700° E
the neighborhood

What's nearby.

A handful of named places within an hour's walk or short drive. Some we've already painted; some we will.
25 km W
Cairo
old capital
35 km E
New Administrative Capital
planned capital
N
New Cairo
Cairo
New Administrative Capital
common questions

What people ask.

A few questions we get about New Cairo — and about bringing the piece home.
about the place

New Cairo sits on the desert plateau east of central Cairo, in the Cairo Governorate, beyond the Ring Road. It is one of several satellite cities built to relieve pressure on the historic core.

The city was established by presidential decree in 2000. Construction of the major settlements, the AUC campus, and the commercial corridors followed through the 2000s and 2010s, and it is still expanding eastward.

The Fifth Settlement, or Tagamoa El-Khames, is New Cairo's main commercial and residential district. It holds the American University in Cairo campus, large malls, and many of the gated housing compounds.

The planned area covers around 70,000 acres on the desert plateau. The population exceeds half a million residents and continues to grow as new districts open and existing compounds fill.

New Cairo is the older satellite, founded in 2000 and now built out. The New Administrative Capital, further east, was launched in 2015 to relocate government ministries and is still under construction.

about the piece in your home

Yes. AUC alumni and families in the eastern compounds recognise the desert-edge skyline. A Small or Medium tile reads as a thoughtful gift tied to a specific home, not a generic Egypt souvenir.

The limestone and sand palette pairs cleanly with Mediterranean-modern, warm-minimalist, and earth-tone interiors. It sits well alongside linen, travertine, and unlacquered brass.

Yes. The 2026 desert-modern movement, with its ochre, terracotta, and pale-stone palette, makes the tile a natural fit for warm contemporary rooms and Mediterranean-inflected interiors.

A single Large reads well above a console. Above a standard sofa, step up to a 4-tile Mural; over a long sectional, a 9-tile Mural holds the wall.

Yes, in the Dura Satin or Matte finish. Both resist scratching and humidity and are suited to backsplashes, shower walls, and powder-room installations.

A soft microfibre cloth with plain water is enough. Skip abrasive pads, ammonia, and citrus cleaners; the colour lives in the surface and a gentle wipe keeps it bright.

Yes. Every WenderVista piece is curated and painted in-house by Reid Wender. We do not licence the work, and no two place studies repeat the same composition.

if this one stayed with you

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